Invicta watches have been turning heads with their striking designs and astonishingly low prices.

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Invicta, which means “invincible” in Latin, was established in 1837 by Raphael Picard in Switzerland.

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The modern era of Invicta began in 1991 when the brand was revitalized by its current owner, Eyal Lalo.

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Invicta’s market strategy revolves around offering high-style watches at prices that undercut many competitors.

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Invicta watches are affordable is their production process. Much of the manufacturing is outsourced to countries with lower labor costs.

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Invicta uses a mix of materials that balance cost and style.

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Invicta’s design process emphasizes bold, fashionable aesthetics

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Invicta watches offer a unique proposition in the world of timepieces.

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