Two powerful white men entrepreneurs are arguing about the role — and, more importantly, the need for — diversity, equity, and inclusion (DEI) programmes in the workplace. 

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Billionaire Mark Cuban responded to Musk's post, saying, "The loss of DEI-Phobic companies is my gain." 

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Elon Musk took to X on Wednesday to "shame" anyone who uses the term "DEI," saying it's "just another word for racism." 

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Musk added "Discrimination on the basis of race, which DEI does, is literally the definition of racism."

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Cuban went on to defend the core principles of DEI and said: "Having a workforce that is diverse and representative of your stakeholders is good for business."

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"you are going to have employees who are not comfortable for a lot of different reasons." He added

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Meanwhile, former employees and regulators have repeatedly accused Musk's Tesla of racial discrimination.

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According to Axios' Emily Peck, corporate America is negotiating the minefield of DEI as attacks on diversity efforts escalate.

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